The NCC's mission and values describe what we want to achieve and how we work as an organisation, both internally and externally.

Our mission

We help everyone get a better deal by making the consumer voice heard.

Our values

Our values reflect our determination to make a real impact on the issues that we know from our research matter most to consumers:

• Challenging - we question, encourage and convince
• Excellent - we aim to be world class
• Collaborative - we work with others to get the best results
• Fair - we tell it how it is
• Open - we embrace new ideas and new ways of working
• Supportive - we help each other achieve our potential.

Our strategic objectives for 2005-08

1. To put users at the heart of public services.
2. To make markets work for consumers.
3. To ensure that disadvantaged and vulnerable consumers get a fair deal.
4. To achieve more sustainable consumption.